Connect with local buyers and sellers in your area.
An estimated 85% of all real estate buyers and sellers
start their real estate process online and an estimated
20 billion local searches will be done in 2006 with
even more in 2007. With this recent move towards
increased local searching for real estate, if you
have not yet started a local internet marketing
campaign, you should strongly consider it, or you
else you will be missing out on a great medium for
marketing your services and gaining new clients.
Advertise online and get high quality, targeted
Enrolling in a Pay Per Click campaign, also known
as Paid Search Engine Advertising program, can get
you listed in, and generating web site traffic from,
the major search engines like Google, Yahoo, MSN,
AOL and Ask in as quickly as 24 hours. PPC marketing
campaigns allow you to only pay when a web surfer
visits your site by clicking on one of your keyword
triggered targeted ads. These paid listings can
appear quickly and last as long as your PPC advertising
budget allows. Pay Per Click advertising is an auction
style format with the highest bidder usually listed
first. Advertisers who are listed within the top
3 listings will get the most exposure and traffic,
but will also pay the highest price per click.
Internet based yellow page listings reach additional
local buyers and sellers.
Internet Yellowpages are an web based version of
the traditional local yellowpage phone books that
you can find in almost any home. Online yellowpages
contain local business listings where advertisers
usually pay a fixed cost per month on an annual
contract in order to be listed. Many internet yellow
page listings now show up within local organic search
results on Yahoo and Google as well as hundreds
of partner web sites.
Targeting the right keywords is one of the most
important steps to take.
Every successful Search Engine Optimization and
Marketing Campaign starts with detailed and targeted
keyword research. Every day prospective clients
go online to the major search engines, to search
for property listings, new homes and real estate
services in their local area. As they begin the
searching the internet, they typically type in keyword
phrases that match the types of real estate properties,
services and locations they want to find. Once the
search results are displayed, your potential clients
are going to visiting websites. If they don't find
you listed under the results for related keyword
search terms, they will find your competitors.
Professional advice to help you utilize your website