Real Estate Search Engine Optimization (SEO)

The recent survey by the National Association of Realtors® showed that 80% of all real estate buyers start their real estate process online with the major search engines being a main starting point. Thousands to hundreds of thousands of people search the internet every month looking for real estate in your area. They look for local realty companies, brokers and agents, residential housing, condos, builder homes, investment properties, vacant land, golf, marina and oceanfront properties just to name a few. The one thing that all of these people have in common is that if you haven't optimized your website, then they are not finding you!

We have heard stories from real estate agents who were contacted by people looking for a local Realtor® in their area after finding the agent's website listed in the search engines. Some of these people lived as close as 2 blocks away and never even knew there was a licensed agent in the neighborhood. If one agent can conduct business for years without his neighbors even knowing about him, how many people are missing you?

The major search engines have become some of the most powerful marketing tools available for the real estate industry. If you have not yet optimized your website, or started a pay per click search engine campaign, then you should put it at the top of your list of priorities. The longer you wait to start, the more business you are missing out on!

What is Search Engine Optimization?

Search Engine Optimization, or SEO for short, is defined as the practice and method of improving the ranking of a web site in the search engine result pages for targeted keywords related to the optimized website. Since the major search engines can provide a tremendous amount of exposure and targeted traffic, it has become an almost must for businesses to be found in them in order to compete in their marketplace. If your real estate site does not rank high within the major search engines for keywords related to your website, then you will have to either optimize it yourself or hire a professional to perform this service for you.

Each search engine will display it's website listings a little differently within their search engine results pages (SERPs). Most include "sponsored" pay per click advertisements alongside natural/organic search results. Search engine optimization (SEO) is primarily associated with improving the ranking of a website within the natural/organic search results for a wide variety of relevant keywords. Search engine optimization can increase both the number of people who visit a website as well as the quality of those visitors. SEO can be utilized as a stand-alone service or as a part of a larger marketing campaign. Its full effectiveness can most commonly be seen when incorporated into an initial website development and design.

Competitive, high-volume search terms, are usually expensive to target for pay per click advertising. Having your website ranked high in the natural search engine results can provide the same targeted traffic at a potentially significant lower cost.

Not all sites and search engine optimizers utilize the same optimization techniques and strategies and most often are targeting a different keyword list. Some websites seek any and all traffic, and may be ranking higher for common, less targeted search phrases. Targeting broad search keywords can generate a large volume of low-quality inquiries that cost additional time and resources to deal with and lead to little or no business. Targeting a more focused keyword list will usually generate higher quality leads. Search engine optimization can be very effective when used as part of a niche marketing strategy.

Over 100 Search Engine Ranking Factors!
It has been verified by Matt Cutts, a notable Google employee, that "There are over 100 factors in ranking" that make up the Google Ranking Algorithm. A number of ranking elements can be derived from the over 180 patents and patent applications assigned to Google at the US Patent and Trademark Office.

• Age of Site & Content
• Keywords & Competitiveness
• Links & Link Popularity
• Hosting, Servers, Website Format & Scripting
• Human and Search Engine Data Monitoring & Reporting

How Can Our Real Estate SEO Services Help You?

Our primary goal for each and every real estate client is to build successful longterm relationships by increasing your business' exposure through trusted and proven marketing strategies! We can help to...

• Improve your Search Engine Rankings!
• Expand the number of keywords that you rank for!
• Increase your internet traffic!
• Build your link popularity!
• Improve your website performance!
• Expand your internet exposure!
• Increase your leads!
• Save you time!
• Save you money!

Search Engine Optimization Campaigns

One-Time Website Optimization starts for only $995 while complete Search Engine Optimization campaigns can start for as little as $295 per month depending on the size of campaign and your needs, with complete comprehensive campaigns starting at $595.

What Next?

To discuss your SEO options, Call Us at 1-952-303-5742, Monday thru Friday from 8am to 5pm Central time or send us an email. We will contact you for your Free Marketing Consultation and provide you with more details on how we can help you generate more business online.