Search Engine Marketing (SEM) - includes seo, sem (ppc), link building, website analytics, site usability and lead & sales conversions

There are billions of Web sites on the Internet. To get noticed and get customers, your Web site must do much more than just exist. It needs a complex set of strategies collectively known as "Search engine marketing" (SEM).

Search engines such as Google or Yahoo are the most powerful method on the Internet for connecting businesses to their potential clients. But to get connected, you must understand how search engines work.

Search engine marketing takes extensive knowledge of the workings of search engines and applies it to business needs. The goals of a worthwhile search engine marketing campaign are no different from the goals of any other marketing effort: to get leads and sales conversions.

A few basic principles of SEM are:

• SEO: In a nutshell, search engine optimization (SEO) is about setting up every aspect of your Web site in a way that will encourage search engines to bring people to your site. A focus on optimization can influence everything from the words you use on your site to the layout of images.
• PPC: Through pay per click (PPC) advertising, you can pay search engines to show people ads that link to your site. But you must be especially careful to put your money into the opportunities that bring the highest potential return on investment.
• Link Building: When many other Web sites have links to your site, they of course encourage users to click those links and get to your site. But perhaps more importantly, this "link popularity" is also viewed very favorably by search engines, and can significantly boost your site in the rankings.
• Web Site Analytics: With Web sites, you can’t just "set it and forget it" and expect to always get good results. You must evaluate the performance of the site through what are called "analytics." Analytics can show you what pages people are coming to from search engines, how many are turning into leads, and can also point the experienced Internet marketer toward improvements that could yield more leads and sales conversions.
• Site Usability: Tactics such as SEO and PPC can get potential customers to your Web site. But once they’re there, will they be able to find what they need? Or will they quickly give up and hit the “back” button? If you don’t pay attention to site usability, they most likely will.

Over more than 10 years of experience, the professionals of Realicity Search Marketing have used the above strategies and more to help hundreds of business clients. Everything we do is designed to get clients more leads and sales conversions in a cost-effective manner.

What Next?

Call Us at 1-952-303-5742, Monday thru Friday from 8am to 5pm Central time or send us an email. Realicity Search Marketing serves small businesses throughout Minnesota, including Minneapolis, St. Paul, Eden Prairie, Edina, Bloomington, Minnetonka, St. Cloud, Duluth, Rochester, and more.